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About the event

 

Welcome to a new Oxford Street! In June 2025, the Mayor of London, Sadiq Khan, announced the bold transformation of Oxford Street, pedestrianising a 1.1km stretch from Orchard Street to Great Portland Street to create a cleaner, safer, and more dynamic public realm.

This landmark shift signals a new era for one of the world’s most iconic shopping streets: moving from traffic to people, and from retail corridor to cultural stage.

To celebrate this once-in-a-generation moment, Oxford Street will come alive on Sunday 21st September 2025 with a one-day street party like no other.

From 12-6pm, the stretch from Oxford Circus to Orchard Street will be car-free and buzzing with entertainment, live music, food, performances, and most importantly, you!

Find the app insider at UNIQLO 311 Oxford Street

 

To celebrate Oxford Street's traffic-free day, on September 21st, UNIQLO 311 Oxford Street will be hosting a special game for our customers to win a prize! All customers need to do to win is visit the 311 Oxford Street store on the day and find the staff member wearing a special app T-shirt. Upon saying the secret phrase and showing their membership ID with the UNIQLO app, they will be presented with a special prize, while stocks last.

The secret phrase can only be found on the UNIQLO app so customers will need to download this to reveal the password! The secret phrase will be shown on the Notifications tab.

Speak to friendly store staff on the day if you get stuck, they will be on hand to help everyone join in the fun and claim their prize.

UNIQLO 25FW Find the App Insider Terms and Conditions

 

The UNIQLO Secret App in-store game runs on September 21st, 2025, from 12pm until 6pm (the “Promotion”).

Only participants meeting the criteria set out in the terms and conditions are eligible to participate and take a chance to get a gift under this Promotion.

Terms & Conditions
 

These terms and conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials.

Promoter: UNIQLO Europe Ltd, 103-113 Regent Street, London, W1B 4HL, Company registration number: 04845064; VAT number 820605757.

How to Enter:
 

1. Eligibility: The Promotion is open to residents in the United Kingdom aged 18 and over, excluding employees of the Promoter and their immediate families, its agents and anyone professionally connected with this Promotion.

2. Participation: To take part in the Promotion, participants must: (i) download the UNIQLO APP; (ii) visit the 311 Oxford Street store; (iii) locate a staff member wearing an App T-shirt; (iv) provide the designated secret phrase to this staff member; and (v) present their App membership ID.

3. Secret phrase: The secret phrase required for participation in this Promotion can be found on the App Banner within the Notifications section.

4. Participation Period: Starts at 12pm on September 21st, 2025 and runs until 6pm on September 21st, 2025 or until all stock is exhausted, whichever is earlier. Gifts will be distributed on a first come first served basis in 311 Oxford Street store. The Promoter reserves the right to shorten or extend the Participation Period. Notice of any changes, interruptions or extensions will be posted on the Promoter’s website.

5. Gift: One Mesh tote bag or Stainless Steel Mug is available as a gift per customer. Item or color cannot be chosen and is not guaranteed.

6.The Gift will be distributed in Uniqlo 311 Oxford Street.

7. Gifts received in the Promotion are non-transferable and cannot be resold, returned, or exchanged for cash.

8. The Promoter is not responsible for participants’ transport to and from a participating store.

Our Right to Use Information About You
 

9. Any personal information provided by participants, if any, will be collected, stored, and processed by or on behalf of the Promoter strictly under applicable data protection laws.

10. Participant’s personal details may be used for the marketing purposes of the Promoter or its agent only if a participant has opted in to receiving future marketing mailings from the Promoter or for any other purpose agreed by a participant. If a participant would like to stop receiving messages from the Promoter, he/she can use the unsubscribe button provided in an email from the Promoter.

11. Other than its agencies and third-party suppliers who are contracted to administer the Promotion, the Promoter will not pass participant’s details on to any third party unless otherwise required to do so by law.

12. The Promoter’s Privacy Policy applies to any processing of data performed in connection with this Promotion. The Privacy Policy can be found on UNIQLO’s website (https://www.uniqlo.com/uk/en/company/privacy_policy.html).

General
 

13. In the event of circumstances outside the reasonable control of the Promoter, or otherwise where fraud, abuse, and/or an error (human or computer) affects or could affect the proper operation of this Promotion or the giving of the gift, the Promoter reserves the right to cancel or amend the Promotion or these terms and conditions, at any stage, but will always endeavor to minimize the effect to participants in order to avoid undue disappointment.

14. The Promoter and its agents reserve the right at its sole discretion not to consider, and to exclude or disqualify any participation that they deem to be abusing or tampering with the operation of the Promotion, or to be acting in any manner deemed by the Promoter to be in violation of or inappropriate with these terms and conditions.

15. The Promoter reserves the right to verify all participation including but not limited to asking for address and identity details and to refuse to give a gift with purchase or withdraw gift with purchase entitlement and/or refuse further participation in the Promotion and disqualify the participant where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of this Promotion participation requirements or otherwise where a participant has gained unfair advantage in participating in the Promotion or won using fraudulent means.

16. The Promotion and the terms and conditions will be governed by the law of the customer’s country of residence and any disputes arising out of or in connection with the Promotion will be subject to the jurisdiction of the courts of the customer’s place of residence.

© UNIQLO EUROPE LTD 2024

UNIQLO EUROPE LTD

103-113 Regent Street, London

W1B 4HL, UK

Registered in England and Wales No. 04845064

VAT Number – 820605757