Q. What is UNIQLO's Privacy Policy?





Uniqlo is committed to respecting the privacy rights of users to its website and mobile application. This privacy policy ("Policy") explains how we collect, store, and use your personal data when you browse our Uniqlo websites including uniqlo.com and any of our related applications (the "Site"), shop with us or otherwise provide your personal data to us. These terms will apply regardless of how the Site is accessed and will cover any technologies or devices by which we make the Site available to you.

This Policy provides you with details about the types of personal data that we collect from you, how we use your personal data and the rights you have to control our use of your personal data. You will find specific details about our processing purposes below.

You must read this privacy policy carefully and we recommend that you print and retain a copy for your future reference. By browsing or otherwise using this Site, you must have read this Policy.

When we say “Uniqlo”, “us”, “our” or “we” in this Policy, we are referring to UNIQLO EUROPE LTD, a company incorporated under the Laws of England and Wales under number 4845064, whose registered office is located 103-113 Regent Street, London, W1B 4HL, United Kingdom, or any of its branches in Europe. UNIQLO EUROPE LTD is a group company of FAST RETAILING CO., LTD.

For the purposes of the General Data Protection Regulation (Regulation (EU) 2016/679, the “GDPR”), UNIQLO EUROPE LTD is the “data controller” (as defined in the GDPR) of the personal data, when it determines the purposes and means of the processing of personal data.

In addition, under the GDPR:

  • ‘personal data’ means any information relating to you and that identifies you, directly or indirectly;
  • ‘processing’ means any operation or set of operations which is performed on personal data or on sets of personal data.


We collect personal data, either directly from you, most of the time obtained through forms on our Site, or indirectly when you interact with us or the Site.

We may collect, use, store and transfer different kinds of personal data about you as follows (but not limited to):

  • Identity data: first name, last name, title, date of birth, membershipID
  • Contact data: email address, telephone number.
  • Address data: billing address, delivery address.
  • Financial data: credit card or other payment information.
  • Technical data: includes IP address, your login data, mobile ID information. Other technical data processed are not considered personal information.

When we collect personal data through forms, fields marked with an asterisk are mandatory. The personal data we request from you are either necessary for us to perform a contract between you and Uniqlo, or to provide you with a service you have asked for, or to comply with legal requirements. If you do not provide the personal data marked with an asterisk, this may affect the goods and services that we can provide.


We will treat all your Personal Information as confidential. Information about our customers is important and protecting your privacy is essential to us. We do not share your personal data with any third parties other than for the limited purposes specified below.

We will only disclose data to:

  • Other companies within Fast Retailing Group ( details ),
  • Suppliers and service providers we engage to process data on our behalf,
  • Government bodies and law enforcement agencies to comply with legal obligations or protect some rights,
  • Successors in title to our business (in the case of a transfer of assets or if we sell any or part of our business).

When we share personal information with our parent company or other entities within our Group, we follow practices at least as protective as those described in this Privacy Policy.

We work with teams, systems, and suppliers in Europe, in the UK and in Japan mainly. Your data may be transferred to, accessed in, and stored at, a destination outside the European Economic Area ("EEA"), this data will always be held securely and in line with the requirements of any applicable regulations regarding data protection.

Third parties may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. Where we transfer personal data to third parties outside the EEA, we ask them to provide sufficient guarantees to implement appropriate technical, organisational and security measures in such a manner that processing will meet the requirements of the EU regulation and ensure the protection of your rights as data subject. We also rely on the European Commission Adequacy decisions, or we may ask them to enter into contracts based on the template adopted by the European Commission according to Article 46.2 of the GDPR (Adequacy decision and model clauses adopted by the EU Commission are available via this page ).

When working with third parties, we only provide them with personal information they need to perform their services and we ask them to commit to use your data only for specific listed purposes. We will always use our best efforts to make sure that these third parties will keep your personal data secure and confidential.

We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Policy; or protect the rights, property or safety of the Site, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. However, this does not include selling, renting, sharing, or otherwise disclosing personal information for commercial purposes in violation of the commitments set forth in this Policy.


We will keep your personal data for as long as we need it to achieve the purpose for which it has been collected or to meet our legal obligations. Details about retention are explained below for each purpose.

We might keep some personal data for a longer time than presented to comply with legal or regulatory obligations (e.g. to meet our obligations linked with invoicing) or to protect our legitimate business interests (e.g. to bring a claim before the Court).


When you provide us some of your personal information, you still have the following rights that you can apply directly on your account or by contacting us. When defined on the below purposes, there might be some specifics when you apply for your rights. You have the following rights:

  • The right to request access to personal data that we hold about you;
  • The right to request from us rectification of any personal data that is inaccurate or incomplete;
  • The right to request erasure (‘right to be forgotten’) of personal data if these data are no longer necessary in relation to the purposes for which they were collected or otherwise processed or if you withdraw your consent (we might have to keep some personal data to meet legal requirements);
  • The right to obtain restriction of processing where one of the following applies:
    • If you have contested the accuracy of your personal data, processing shall be restricted for a period enabling us to verify such accuracy,
    • When processing is unlawful and you oppose to the erasure of your personal data and request the restriction of their use instead,
    • If we no longer need the personal data for the purposes of the processing but they are required by you to establish, exercise, or defend your legal claims,
    • When you have objected to processing based on legitimate interests, processing shall be restricted for a period enabling the verification whether our legitimate grounds override yours.
  • The right to object, on grounds relating to your particular situation, where processing of your personal data is based on our legitimate interests. You also have the right to object at any time to processing for direct marketing purposes (including profiling to the extent that it relates to such direct marketing);
  • The right to data portability, meaning you have the right to receive the personal data we hold about you in a structured, commonly used and machine-readable format and you have the right to transmit those data to another controller where the processing is based on your consent or on a contract and is carried out by automated means. You have also the right to have your personal data transmitted directly from us to another controller where technically feasible;
  • The right to opt out of any marketing communications that we may send you by clicking on the unsubscribe link at the bottom of any e-mail we have sent to you or, alternatively, by contacting us;
  • The right not to be subject to a decision based solely on automated processing including profiling, which produces legal effects concerning you or similarly significantly affects you (unless if this decision is necessary for entering into, or performance of, a contract between you and Uniqlo or is based on your explicit consent);
  • The right to lodge a complaint with a supervisory authority if you have reasons to think that your rights on your personal data are infringed by Uniqlo.

Note that we may ask you additional information necessary to confirm your identity to exercise your rights.


We have set out below, in a table format, a description of all the ways we may use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

  • 1. Manage your purchase and get our products delivered to you

For us to be able to receive your order, prepare it and deliver it to you, we will process your personal information for several steps including for example collecting payment, invoicing, delivering the parcel.

Category of data processed(a) Identity data
(b) Contact data
(c) Address data
(d) Financial data
(e) Technical data
Lawful basis

We process your data based on the Terms & Conditions you accept when finalizing an order on Uniqlo website.

Data sharingTo provide you with Uniqlo service, we work with several data processors to handle payment, deliver products to you, and we are sharing some of your information with these recipients.
RetentionThe criteria used to determine the period for which the personal data are retained is based on lawful basis and no longer than necessary for the purpose(s) for which it is processed.
Rights on the dataYou can modify and access this data, through your Uniqlo account or by contacting the Customer Service. You can request deletion of your account.
  • 2. Providing you with the latest news and information about the products and brands from UNIQLO

Lifewear at UNIQLO has a simple purpose: to make your life better. We think our communication should do the same. We will use your data to provide you with personalized news including special offers, collection launches and exciting new products.

Category of data processed(a) Identity data
(b) Contact data
Lawful basisWe process your data based on your explicit consent collected when you subscribe to our e-newsletter or our app notifications. You can, if you wish, during the download or the first connection, authorise the App to send you notifications.
Data sharingYour data is processed in our global Uniqlo system managed mainly in Europe and Japan, and we may use a data processor to get our communication sent and delivered to your inbox or your mobile phone.
RetentionYour personal information is deleted maximum 3 years after your last activity.
Rights on the dataYou can change your consent by unsubscribing here or by deactivating app notification in the application settings at any time.
  • 3. When you use our Uniqlo mobile application

In order to offer a more personalised experience, we will create a membership ID which will be attributed to you. Order history will allow you to track your previous purchases (item code, size, colour) for your own reference. Your geographic location will be used to find your nearest Uniqlo store.

We will use your data to conduct business analysis, so as to better understand customer buying habits and behaviour. This will allow us to better personalize our communications to you, let you know about products that might be relevant, and inform the development of business strategy.

Category of data processed(a) Identity data
(b) Technical data (including geolocation)
Lawful basisWe process your data based on the Terms & Conditions you accept when you first start using the app and when you register for a Uniqlo account. A specific consent is required to use your phone geolocation.
Data sharingYour Uniqlo account data is processed and stored in Europe.
RetentionYour data is retained until you delete your app account or is deleted 3 years after your last activity.
Rights on the dataYou can deactivate services such as geolocation, and access, modify and delete your app data in the Uniqlo application settings directly at any time.
  • 4. To handle your requests when you contact our Customer Service

We will process some of your data when you contact our Customer Service by email, phone, or chat in order to better understand your request and give you the best answer possible. We may ask help from other internal departments to answer your questions.

Category of data processed(a) Identity data
(b) Contact data
(c) Address data
(d) Financial data
Lawful basisWe may process your personal data to answer your request you made to us using our legitimate interest, or an explicit consent.
Data sharingOur Customer Service is based in the UK and Europe, and your data will be hosted in Europe and Japan mainly.
RetentionThe data related to each case is stored for 3 years after closure.
Rights on the dataYou can request access, modification and deletion.
  • 5. To collect your feedback and reviews about our products and services

During your journey with Uniqlo, we will ask you for your feedback and review of our products and services in order to improve ourselves. We may collect some information from you during your store visit, or we might send you a communication asking for a review after a purchase or after contacting our customer service (via chat and/or email). We may ask you to provide a nickname and your email address if we want to contact you back for more details.

Category of data processed(a) Identity data
(b) Contact data
Lawful basisTo contact you after a purchase or a visit to ask for your feedback or review, we do use legitimate interest to improve our services and products. When you submit a review, we advise you with specific Terms & Conditions and ask for your explicit consent.
Data sharingWe might share your review/feedback within the entities of our Group. We will also share product reviews to be displayed on our other websites across the world so it can help all our customers.
Retention12 months
Rights on the dataYou can request modification, access and deletion of your personal data by contacting Customer Service.
  • 6. When you participate to our competitions or promotional operations

We regularly organize contests, competitions, app sampling programs and promotional operations that you can participate in.

Category of data processed(a) Identity data
(b) Contact data
(c) Address data (only for some operations)
Lawful basisYour consent will be asked and collected when you want to participate in such operations. Some operations might be a prize draw based on purchase directly where specific T&Cs will apply.
Data sharingYour data will mostly stay in Europe and the UK but might be hosted in our Global system (depending on the operations). Details are presented in the specific T&Cs of the operation.
RetentionFor the duration of the operation. This will depend on the operation, please refer to specific T&Cs.
Rights on the dataYou can request access, modification and deletion of your personal data.
  • 7. To protect our website against threats and fraud and provide you a secure experience with us

We use several security technologies to protect our website against unauthorized access and fraudulent traffic, and in order to ensure legitimate access for you, we use some technical data from your browser.

Category of data processed(a) Identity data
(b) Contact data
(c) Address data
(d) Financial data
(e) Technical data
Lawful basisWe use our legitimate interest to protect our website against attacks and fraudulent purchase/payment to process such information.
Data sharingWe use EU data processors and outside EEA data processors for this purpose in addition to our internal teams when investigations are necessary.
Retention12 months
Rights on the dataYou can request access to your personal information.
  • 8. To perform business analysis

We will use your data to conduct business analysis, so as to better understand customer buying habits and behaviour. This will allow us to better personalize our communications to you, let you know about products that might be relevant, and inform the development of business strategy.

Category of data processed(c) Address data
(d) Financial data
(e) Technical data: includes IP address, your login data, mobile ID information, cookies. Other technical data processed are not considered personal information.
Lawful basisWhenever we use personally identifiable data, this is covered by your consent for profiling or personalized marketing activity.
Data sharingWe mainly use the data stored in our Global Uniqlo systems in EU and Japan, or collected using cookies.
RetentionBased on the retention of the original data, see 1. 2. 3.
Rights on the dataYour rights are similar to 1. 2. 3.
  • 9. When you use our in-store digital services such as app scan or e-receipt

When you scan your UQ in-store, we link your purchase to your account to allow you to view your order history in your app or when logged in to your ecommerce account. It also allows us to perform business analysis, based on your purchase history.

Category of data processed(b) Contact data (membershipID, email address)
Lawful basisThis is based on your explicit consent and positive action that you will scan your Uniqlo app barcode
Data sharingData collected is stored in our Global Uniqlo systems in EU and Japan.
RetentionThis data is linked to your account, see 1. 3.
Rights on the dataYou can request access and deletion of your personal information by contacting customer service


When accessing our website, some information about your browsing may be saved in some "cookies" files created on your device. We issue these cookies to facilitate navigation on our website or to measure how many times our website is visited. They can also be issued by our providers in order to offer you personalized features and advertising when you access other websites.

Information within cookies set on your browser will be kept either for the duration of the web session (session cookies) or for a longer period defined to achieve the purpose for which it has been created (e.g. can be several days to keep your account logged in, can be several months if you accept personalization, …), and for a maximum duration of 13 months.

Most cookies are subject to your explicit consent, and you can update at any time your consent or see details about used cookies on our website by clicking on ‘Cookie Settings’ in the footer.

Cookies we issue as first-party

Cookies we install on your device allow us to recognize your browser when you connect to our website. We issue cookies for the following purposes:

  • Manage and secure access to specific and personal places such as your account;
  • Manage your shopping cart;
  • Memorize information entered in forms;
  • Detect fraud, secure payments and protect our website against bots or malicious traffic;
  • Establish traffic statistics (number of visits, page views, abandonment during the order process) to monitor and improve the quality of our services. These are based on aggregated data;
  • Adapt the presentation of our website to the display preferences of your terminal;
  • Provide you with content, including advertising, related to your interests and customize the offers we send you.

Third-party cookies

When you access our Site, one or more cookies from our providers ("third-party cookies") may be placed on your device via the pages of our website or via content displayed in our advertising spaces.

The cookies placed on our website by the providers we use to promote our activities and our offers are designed to:

  • Collect analytics about performance of advertising or personalized display;
  • Identify the products seen or purchased on our website in order to personalize the advertising offer sent to you when you access other websites;
  • Send you Uniqlo offers by email if you have authorized them when registering.

The cookies contained in the advertising spaces of our website are intended to establish statistics on advertisements (such as how many times it was displayed, which advertisements were displayed, number of users having clicked on each advertisement ...).

The issue and use of cookies by third parties are subject to the privacy policies of these third parties. We have no access or control over third-party cookies. However, we make sure that the partner companies treat the information collected on our website exclusively for our needs and in compliance with any applicable regulations.

You can refuse third-party cookies by an appropriate setting of your browser. Any setting can modify your browsing on the Internet and your conditions of access to certain services requiring the use of Cookies.

You can configure your browser software so that cookies are saved in your device or, in order they are rejected, either systematically or according to their issuer.

Some third parties are using cookies to be able to provide you with a better experience of the functionalities of our website.

  • To provide you with a Fit Finder tool in our product pages, we are using Fit Analytics and you can find their Privacy Policy here.

If your browser is set to refuse all cookies, you will not be able to make purchases or take advantage of essential features of our Website, such as keeping products in your cart or receiving personalized recommendations. The configuration of each browser is different. It is described in the help menu of your browser, which will allow you to know how to change your wishes for cookies. You will find more information on how to eliminate or control cookies on http://www.aboutcookies.org.uk/


We might display or send personalized content or communications using profiling techniques (defined by the GDPR as any form of automated processing of personal data evaluating the personal aspects relating to a natural person, in particular to analyse or predict aspects concerning the data subject's personal preferences or interests, behaviour or location).

Personalized advertising banner

After browsing our Site with advertising cookies activated, personalized banner ads may be displayed when you are on other websites. We are committed to providing you with offers that are relevant to you. Thus, the advertising banners that will be displayed will relate to products that have been viewed by browsing our Site from your device.

Targeted information

When you agree to be contacted by us for commercial purposes, we may send you e-mails and other communications about goods and services that may be of interest to you. We do this by studying our customers' online browsing and shopping habits and providing them with information about the products they have viewed and those they use. If you have indicated your preferences when you have given us your details, we will use them to better select the information we will send you.

We use online browsing data to track use of our Site in order to understand which products and services are of interest to you and to collect certain personal information such as name, email address, and a unique identifier associated with your device. This information is then used to assist you in the buying process including by contacting you from time to time (either by email) or to personalise advertising displayed to you online.


To provide you with the best services and to allow you a secure experience regarding the payment and the delivery of your orders, we will use some of your data in order to prevent and to avoid any misuse of this Site.

Concerned data is data regarding the implementation of the contract (purchased items, personal information, payment method and banking data).

We may decide to implement any relevant security measures or, when the transaction security can’t be ensured, we may decide to cancel the order. In case of an incident, such as fraudulent use of the means of payment or fraud with the delivery, the data relating to the order would allow us to conduct any relevant additional verification for future orders.


We are committed to offering our customers a safe and secure environment. Whilst we take appropriate technical and organizational measures to safeguard the personal data that you provide to us, no transmission over the Internet can ever be guaranteed secure. Consequently, please note that we cannot guarantee the security of any personal data that you transfer over the Internet to us.

If you are using a computer or terminal in a public location, we recommend that you always log out and close the website browser when you complete an online session for your security. In addition we recommend that you take the following security measures to enhance your online safety:

  • Keep your account passwords private. Remember, anybody who knows your password may access your account.
  • When creating a password, use at least 8 characters. A combination of letters and numbers is best. Do not use dictionary words, your name, email address, or other personal data that can be easily obtained. You can change your password by going to ‘My Account’ and clicking ‘Change name, email or password’.
  • Avoid using the same password for multiple online accounts.


Certain links within the Site may be to other unrelated third party companies. We will never share your personal information with those third party companies.

Links provided on our Site to third party websites are provided as a convenience to you and we do not control those sites or their privacy practices, which may differ from ours. We do not endorse or make any representations about any third party sites that may be accessible through this site. We encourage you to review the privacy policy of any company before submitting your personal information.

The data you choose to give to unrelated third parties is covered by their privacy policies. Some third party companies may choose to share their personal data with us; that sharing is governed by that third party's privacy policy.

We cannot be responsible for personal data that third parties may collect, store, and use through their websites. You should always read the privacy policy of each website you visit carefully.


We do not and will not knowingly collect information from any unsupervised person under the age of consent of the country. For the processing of the personal data of a child below the age of consent, the consent of the holder of parental responsibility is necessary. We shall make reasonable efforts to verify in such a case that consent is given or authorized that way, taking into consideration available technology.


Our business is constantly changing and our Privacy Policy will also change. You should check our website frequently to view recent changes. Any changes to the Privacy Policy will be posted on the Site and the date at the bottom of this Policy will be amended to reflect when it was last revised.


If you have any questions or concerns relating to this Policy or any other privacy-related questions or if you would like to exercise any of your rights above described, please contact our Data Protection Officer at dpo_eu@fastretailing.com.

Or by writing to the following address:

UNIQLO EUROPE Ltd - Data Protection Officer
103 - 113 Regent Street


Registered in England & Wales - Number 4845064

VAT Number - 820605757

Last Updated – April 2024

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